Trade fairs play an essential role in international business. For many companies in low cost countries trade fairs provide indispensable tools for entering new markets or expand existing market share. Trade fairs are not only important for businesses but also for Associations and business support organizations. Low cost countries often have collective stands at major European trade fairs such as CeBit in Hannover or Systems in Munich. Trade fair participants are not only promoting their own business but also their country as a reliable and viable offshore outsourcing destination. Preparing for a trade fair requires a professional approach. Poor presentation will seriously jeopardize the image of the country and the exhibitors. The EXPO Coach supports the process of preparing and organizing trade fair participation in Europe.

Download the EXPO Coach in format

Download Show Master  in format

A guide for selection, preparation and participation in European trade fairs