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Country watch:
Romania |
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Date: 05.01.2004 |
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Categories: country information, competition,
Romania, outsourcing |
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Romania’s outsourcing
value proposition: |
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Research and innovation capabilities |
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Availability of highly trained, experienced and
enthusiastic IT personnel |
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Near shore location to European companies |
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European language skills and cultural fit |
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Romania has
been implementing a multi-step step approach in
order to position itself as a viable offshore
destination: |
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Create competences and verifiable quality offer |
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Create commercial, marketing and networking channels |
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Build trust and positive image |
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Attract and facilitate investments |
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Clustering of the IT sector |
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Romania
positions itself as one of the prime destination for
outsourcing research and innovative projects. Emphasis
is given to the fact that Romania is NOT a direct
competitor to India or China. |
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ROMANIA IT&C - SWOT
Analysis |
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(source: ARIES) |
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Strength |
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Highly qualified human resources
Advanced technology
High mobility and flexibility of
manpower
Well-developed education system
Motivated workforce with
entrepreneurial skills
Strategic market location to
serve EU
Workforce with knowledge of
English, French and German
Very good situation in telecom |
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Weaknesses |
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Business environment lacks
credibility
Enforcement of copyright law
Lack of financial resources for
IT companies to start projects
Insufficient resources for
marketing and brand building
Lack of domestic IT projects
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Opportunities |
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Romanian market for e-business,
e-governance and the developing
information society
Fast growing West Europe IT
market having cultural
similarities
Large emerging global IT market
for offshore development, R&D,
IT-enabled services
E-commerce necessitating skilled
professionals
Telecom market opportunity
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Threats |
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Lack of market information
Lack of communication between
government and industry
Lack of support programs for
industry promotion
Lack of networking in industry
Lack of a coherent industry
image
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For more insight on the Romanian IT sector visit
ARIES, the Romanian Association for Electronic and
Software Industry. |
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See also:
Romania: “We have the best human resources in the world
for IT.” (OffshoringDigest) |
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Romania leads outsourcing charge (ZDNet) |
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