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Why offshore outsourcing?
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Date: 10.02.2004
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Categories: offshore outsourcing in general |
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The rosy picture
of off-shore outsourcing... |
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Companies often get off-shore
outsourcing offers from low income countries, such as India,
Pakistan, Bangladesh, Bulgaria, Romania and others. In the
key European IT trade fairs companies from these countries
also participate and try to sell their off-shore outsourcing
services. Lately, we often hear from European companies that
when they receive an outsourcing offer, they only get information
on the positive aspects of off-shore outsourcing. Indeed there are quite a number of advantages of offshore
outsourcing:
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Cost reduction and cost structure optimisation: is (still)
one of the major driving force of outsourcing. In low
income countries labor is cheap compared to wages in Europe
or the United States. Companies often offer their services
between € 5 - 35/hour. This, of course depends on a number
of factors, such as the length and value of the project,
number of people involved, qualifications, technology
required and many others. Price is also influenced by
marketing considerations or the potential of establishing a
long term relationship. Beside labour, overhead costs are
also often much lower in low income countries than in the
USA or Europe. Further, by outsourcing IT processes,
companies not only can lower but also re-engineer and
optimise their cost structure. Certain fixed cost elements
could be turned into variable costs, for instance.
Outsourcing can also help to achieve more predictable cost
levels.
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Advisory for
SUPPLIERS |
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Knowing the advantages, risks, and
disadvantages associated with off-shore IT
outsourcing will help to formulate the
company's value proposition and create a
realistic off-shore services offer. |
Immediate access to technical staff: one of the advantages
of off-shore outsourcing is the immediate availability of the
required number of qualified technical staff. In the last couple
of years in Europe we all had problems finding the right people
at the right time ... or keep them with the company. Low income
(or developing) countries often have qualified, well educated
technical staff in abundance. Most companies we have visited
in the last couple of years for technical positions only employ
people with university degrees. These people often have many
years of experience in various technologies, project management
methodologies or vertical business domains.
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Immediate access to technology: technology changes
rapidly. Following all the developments, even in one or two
technology domains, is very time and resource consuming.
Staff has to follow courses, learn the new technology,
build libraries and gain experience before the newly
introduced technology can be used efficiently. IT outsourcing can shorten the
learning curve of new technologies and reduce cost spent on
training.
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Immediate access to business domain expertise: many
ITO service providers in low cost countries have built up
considerable specialised business domain expertise in
various vertical markets. This type of expertise is quite
expensive to buy in Europe or the US.
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Focus on core competences: for many companies, large
and medium size users of information technology, designing,
developing and maintaining software or web sites, managing
the IT infrastructure are not core activities, however they
consume valuable time and resources. By outsourcing these,
non-core, activities the company free up resources to
sharpen its focus on core competences.
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Speed up time-to-market cycle: But how? Is it that software
developers in low income countries develop software faster?
That might be... but often for the same amount of money you
would pay at home to your software development team you can
have three to four times as many people (experienced and highly
educated!) working on your project in a low income country.
Multi-shift work might also speed up the
time-to-market cycle and boost productivity.
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Flexibility and scalability: In certain times flexibility
and scalability becomes more important than saving cost. When
IT spending is declining, projects are stopped or not even
started it is quite difficult to convince the top management
that the company needs 15 new IT technical staff. But (offshore)
outsourcing provides flexibility and scalability not only in
terms of people but also in terms of technology.
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Advisory for
BUYERS |
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The first step on the road to off-shore
outsourcing is to formulate the off-shore
strategy. One of the key question here is "Why
do we want to outsource?" By knowing the
advantages and disadvantages will help to
answer
this question.
Do not be carried away by the price! Look
closely to business value and long term goals
as well. |
24 hour work cycle: it looks simple. While your staff
is sleeping on the other side of the world 6 time zones away
life is just speeding up after the morning coffee. There is
a new trend, especially in customer care operation which is
called "follow-the-sun". Imagine a global insurance
company. When it is in the morning in the Far East, a
customer care center in Manila provides support for those
customers. As the day goes by and it is getting late in the
Philippines, Europe is just getting up. At this moment
customer care operation is taken over by a center in
Warsaw, Poland. And so on around the globe. But there is a
price tag attached: sometimes it is unavoidable to work odd
hours (to have a video conference
with the software development team in Dhaka for instance) and
sometimes companies do not work on days when your company is
at the highest gear (there are quite a number of countries
where Friday is the weekly holiday but they work on Saturday
and Sunday).
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Quality improvements: Quality is especially difficult
to define in software development. In data entry operation
we can measure quality by the number of typing errors per 1000
data records. So when can we say proudly to our partner in
software development "Our quality is excellent"? Well,
one thing is customer and partner feedback. But this itself
does not justify our proud announcement "Our quality is excellent".
We can say that our quality is excellent if, beside customer
feedback, we can also prove that our software is made
by using "standards and repeatable
process".
Another issue
is incompatibility. Indeed it is quite easy to find a company,
for example, in Bangladesh or in Vietnam with a higher CMM
or with ISO certification. We often hear at European trade
fairs that European companies are asking if a company from
Thailand, for instance, has a CMM or ISO certification. But
the real question is if the European company has any quality
certification and if not, chances are that they do not have
any quality certification, can they really benefit from these
certifications? Can they understand and manage all the processes?
Often the answer is no.
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Other benefits
associated with off-shore outsourcing include freeing-up internal
resources, sharing risks, or improving productivity.
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In the
second part of this paper we shall learn about the risks
involved in off-shore outsourcing. As a seasoned project manager
put it: there is always a bush (where you might be taken..)
near to your off-shore development center...
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Do you have a question
or comment? Send an
to us. |
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